Archive for July, 2010

A greengrocer called Spaghetti House?

Well, no – a greengrocer who is smart enough to earn extra revenue by advertising a convenient lunch location up the road. 

The road by the way is Oxford Street, London , directly across from retail icon Selfridges.

The photo was taken in mid-June, in a season the English call ‘summer’!

The fruit is nicely blocked in its trays and the focus is on summer fruit, not an apple or banana in sight.  Neither are price tickets.

Contrast that with this photo, taken 100 m further up the road.

The picture is not as sharp as I would have  liked, but I am sure you get the jist.  The fruit is displayed with flair. Bananas and green grapes are used to accentuate the predominant red colour of peaches, cherries and plums – and the price tickets are not only plentiful but easy to read and professionally executed.