At the Markets Part Three – The New Zealand Visitor

And by New Zealand visitor I don’t mean me!

No, having gone past the sushi and the asparagus, I came across some product from The Yummy Fruit Company:

It’s great to see our apples here, and at such a good price.  That’s Euros on that ticket, which roughly translates to NZ $6.80.  If it moves at that price, that’s got to be good news for the grower.

All good, then.

Well, no actually.

I have concerns about what I’m seeing here.

Yummy is supposedly a premium brand.  Is the size of the fruit, the shape, colour or skin markings seen in the photo above typical of a premium grade Braeburn?  I think not. 

So what gives?  I know John Paynter, founder and guardian of the brand, well enough to think that he would have concerns too.  Can New Zealand really afford to be sending subpar fruit to one of its most important markets and hope to maintain good grower returns? 

I really hope your answer is the same as mine:  NO. 

 

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