BayWa – Bayern Munich Fan Extraordinaire

baywa bag
Wandering through one of Munich’s shopping streets last Saturday, I came across a BayWa promotion….in their role of Bayern Munich sponsor. Being the naturally curious fellow that I am, I stopped for a visit and was promptly accosted by one of the promo girls, screaming into my ear, how absolutely marvellous it was that Bayern Munich had managed to get into the playoffs – and would I like to win a set of tickets for the playoffs?

Wow, I thought with a typical consumer reaction, pretty impressive.  And yes, I sure would like to be at the Munich/Dortmund Champions League final at Wembley later this month…that was the playoff I thought she was talking about. So I handed over my details and received this little bag in return. Glossy bag, bottle of water, an energy bar and an absolutely misshapen Granny Smith apple.

“What’s all that?”, I asked the young lady. “Well”, she said, we would like you to know a little bit more about BayWa. The water stands for our energy business, the muesli bar for our building supply activities and the apple represents our agriculture business. And we just love Bayern Munich.”

I did not take a closer look until I got back to my hotel later on and unpacked the bag properly.  The apple sure was not a good sight from a company which seems to consider itself to be a premium apple merchant.  I guess, one simply can’t just expect every apple to be the same…as one can with bottled water and muesli bars… or heating oil and building supplies…the prices might change but at least the product consistency would not change drastically.  Lessons to be learnt.

The lesson I learned was to read the fine print.  BayWa does not sponsor Bayern Munich, the soccer club…. but the Bayern Munich basketball section, so even if I win the tickets which I doubt very much, I would not be going to Wembley Stadium but to a basketball game in Munich.

A bit of a let down BayWa.



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