Archive for 'Attributes'

Sauerkraut talks about one of the most vital factors in fresh produce… Consistency!

From field to shopping trolley, it’s one of the most vital factors in fresh produce operations – but there’s not nearly as much of it as there should be.

Consistency is one of the most misunderstood concepts in business. Consistency is often portrayed as a secondary goal. “Ah well, I might not be able to be top dog, but at least I am consistent, so that’s OK then.” The reality is that consistency is a state aspired to either consciously or subconsciously by growers, service providers, retailers and consumers alike – and half the time without even realising that everyone is after the same objective.
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