There are several levels to this debate. The first and most basic level is – what is a margin and how do I calculate it? I don’t want to waste my time writing about something every retailer should understand, but unfortunately too few do.
The second level is product or category related margins. What should the margin on potatoes be, compared to the one earned by strawberries, bananas or turnips? What is a realistic margin, what is a fair margin and what is downright obscene?
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