Archive for 'value-add'

A few weeks ago I explored the Wynyard Quarter – one of the new areas of Auckland’s waterfront which has been revitalised and transformed for the public to enjoy. While wandering around I came across this customised fruit cart which immediately caught my eye.

This cart is no different to a typical roadside fruit seller – it’s the same mechanics and employs the same  principle – but this ingenious seller is not just selling fruit but has taken it one step further with the added value of selling fresh fruit kebabs. On top of that, this fruit cart also has brilliant marketing – a name we can relate to, eye-catching graphics and advertising and a website clearly displayed. That sort of stuff allows us to put value on fruit.

I observed a steady stream of customers, which shows it’s still easy to sell fruit and it doesn’t matter where you sell fruit you’ll always find someone who wants to buy it. Especially when it’s quality fruit at a quality outlet. I would definitely buy from here!

Just when I thought I couldn’t be surprised by any prepack produce idea, I came across a really nifty one:

DIY fresh guacamole!

While guacamole is readily available off the shelf in jars, this really must be the best solution for those who like their dips truly fresh and preservative free.

When is Superbowl Sunday again?

How about a prepack for salsa? 

Maybe just this once I’d allow a small appliance promo stand to appear in my produce department – after all, you’re going to need a blender to get the most out of this prepack concept!