Italian Food for Fast Food Addicts

What comes to mind when you think about Italian food?  Pasta, for starters (literally!). Pizza would be a close second. My personal favourite is Caprese.  Buffalo mozarella with tomatoes. Yum.  One thing that became obvious very fast on this trip is that what we consider to be Italian food and what the Italians themselves consider to be Italian food can be quite different!

The pasta I ate in Italy was generally NOT drowning in sauce and did NOT try to escape across my plate.  Portion size was moderate, as there were typically another four or five courses to follow.  Pizza dough was flat and crispy rather than puffy and soggy – and there were rarely more than 3 ingredients on top of the pizza.  “The Works” concept as practised by commercial pizza sellers in this country where EVERYTHING is heaped upon the poor dough was non- existent. 

On the downside though, the Rimini restaurants were offering “Wuerstel” as a pizza topping, obviously trying to attract those German tourists who can not do without sausage, thus living up to their image.  And why Co-Op Italia, one of the larger supermarket chains uses a Dachshund or “Sausage Dog” as a marketing symbol is beyond me.

Italian Supermarket Advertising

Back to the topic though – even Fast Food addicts are catered for in Italy.  Don’t fancy going into restaurant? How about using a giant hole in the wall crammed full of vending machines to sort out your meal.  And yes, a microwave is provided as part of the service as well.

New Age Italian Cuisine for Cultural Cot Cases

 And there was certainly nothing FREE about the offer, so no idea where this branding has come from!

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