In the middle of Lisbon’s city centre, just around the corner from the main promenade, I stumbled upon this somewhat dated horticultural seed retailer.

SEED MERCHANT IN DOWNTOWN LISBON
Several Questions came to mind, such as
- What is he doing selling his wares in the middle of the capital?
- How can he afford to be there, given that he had no customers?
- When did the store last have a bit of money spent on maintenance?

Detailed View of the Brand Image
See for yourselves.

"MODERN" IS NOT A PHRASE THAT COMES TO MIND
I tried to strike up a conversation with the proprietor – which was unsuccessful due to a total inability to find a common language.