MARQT

dutchchesseshopwindowA little while ago, I posted a blog entry about a Dutch supermarket which refused to take cash. Here are a couple of more photos from the same store – or rather two photos of the same cheese display…First impressions are seldom wrong. Of course, I would expect to see cheese displayed in the Netherlands. Not necessarily in supermarket windows, but then we are used to the American supermarket model here in New Zealand, the one with huge glass frontages and not the quaint European ones…with not so quaint ideas about accepting cash…but I digress. And not only did cheese not come as a surprise but also the fact that they had whole of wheels of cheese on display could be expected, after all, we are talking about the Netherlands here…

facebookcheeseblogWhat I did not expect to see was the sign perched on top of the cheese, the one inviting the passing public to visit the store’s Facebook page. What a neat way of combining century old tradition with modern marketing concepts. I was so impressed, I nearly forgave them about not wanting to take my cash! In typical Dutch minimalist fashion, the store is called Marqt…Market… The website is in Dutch only…to be expected… but one look at the imagery will wet your appetite I bet. Food does not have to be complicated, but it needs to be fresh and professionally merchandised. That is something Marqt does well. Very well.