Railway Produce 1

I spent most of May travelling.  I ended up in Germany, as one does when one is called Sauerkraut, but also in Spain, the UK and Singapore.  Rather than bore readers with extensive ‘thought pieces’ as I am prone to do at times, I will post here a few snapshots of relevance to the fresh produce game in the next few days from the various countries I visited, along with a short commentary:

First cab of the rank is Chiquita.  A recipe for transforming a fruit sticker into a retailer brand! Any takers here in New Zealand?  That is the sort of strategy John Paynter is capable of pulling off!  What are the risks though?  Are the rewards worth it?  Does anyone know whether this is actually working for Chiquita?

And in case you are wondering about the location – Munich railway station!

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