Tag: 4Ps

Sauerkraut on Marketing Managers in the Produce Industry

Who needs a Marketing Manager? Some people clearly do. On any given Monday or Wednesday, the NZ Herald’s career section carries several advertisements for marketing professionals. Today as I write is no exception. A stationery shop retail chain is looking for a Marketing Manager who “comes and makes history”. The ad goes on to state that “this full scope role includes coordinating our enthusiastic advertising team, research, compliance, and feeding market intelligence to our team of Category Managers.”

A local University is also on the hunt for a Marketing Director, who “will be responsible for the strategic ownership of the University’s brand and image.” A fertilizer company is keen to have a bob each way and is looking for a Sales and Marketing Manager with “strong strategic and commercial acumen combined with the ability to establish effective business partnerships and alliances.”
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