Tag: food security
APPLE BUYING IS SERIOUS BUSINESS
Growing is a mug’s game – or so one of my team members often says. Growers are at the mercy of so many things, 75% of which are completely beyond their control! There’s the weather, the market, transport and fuel costs, compliance, staff, pests…and that’s not the complete list. So really, why would you be a grower?
Thing is, we – human beings – need food. And food comes from the land, from growers. So to eat, we have to have someone to grow it.
Sure, in an ideal world we can keep a chicken or two, a goat, an apple tree and a vege garden in our own back yard. Problem is, very few countries, New Zealand included, have the luxury of sufficient arable land to give every family the quarter acre that such a utopia requires – never mind having the necessary favourable climate, let alone the skill set…
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Posted: July 21st, 2011 under Consumer, Produce, Supply Chain, Thoughtpieces.
Tags: food security, grower, I've been thinking, low prices, Margin, tomatoes