Last week I attended a New Zealand Horticulture Export Authority (HEA) meeting. Its full title was HEA Chairs Meeting and Exporter Workshop. The meeting had a dual purpose. The morning was spent discussing the findings and recommendations of HEA’s 5-year Statutory Review Report. The afternoon consisted of workshops on effective produce export market development techniques and capitalising on the Free Trade Agreement (FTA) opportunity with China.
I walked away with several learnings from the day and the concluding dinner. These were:
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