Tag: Produce

Supermarkt Shopping - The Only Place To Be For The Modern Hunter/Gathererer

“Ye Olde NueZelnd Herald” has yielded another little gem; a reference to US based Better Food Solutions, an organisation which is convinced the solution to the food miles challenge could be overcome by building glasshouses on top of supermarkets. An interesting thought to ponder as I prepare to fly to Berlin for Fruit Logistica. A leisurely pursuit of Better Food Solution’s website comes up with several highlights, amongst them;
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There are several levels to this debate. The first and most basic level is – what is a margin and how do I calculate it? I don’t want to waste my time writing about something every retailer should understand, but unfortunately too few do.

The second level is product or category related margins. What should the margin on potatoes be, compared to the one earned by strawberries, bananas or turnips? What is a realistic margin, what is a fair margin and what is downright obscene?
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I bought a book the other day. There is nothing surprising in that as I buy quite a few. The book’s title, “How to catch a fish”, should also not raise any eyebrows. I do enjoy trout fishing and catching a “fish” in this instance means trout.

What is fascinating though is the author’s approach. Kevin Ireland is no mug. He is one of New Zealand’s most acclaimed writers and has published four novels, two memoirs and fifteen volumes of poetry. He also likes trout fishing and has taken a very methodical approach in his book. Izaak Walton, the 17th century English author revered in trout literati circles, wrote in the Compleat Angler that “… fishing was employment for his idle time… that was not idly spent… a rest to his mind, a diverter of sadness, a moderator of passions… a procurer of contentedness; and that it begat habits of peace and patience in those that professed and practiced it.”
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