What Happens When Existing Brands Get Abandoned!

Woolworths Australia has been pretty clear in its 2010 messages.  The “Triple Dip” approach to managing its supermarket brands in New Zealand will be abandoned. The Woolworths and Foodtown brands will disappear. Countdown will reign supreme and takes on the competition. Nothing wrong with that at all – and the message that an iconic New Zealand brand is up for grabs seems to be getting  through, judging by this shop sign I came across in central Wellington earlier this year!

It seems the Foodtown brand will survive after all!

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